Many new online business owners have misconceptions about custom web design. It’s not only about getting your website up and running. It’s about designing every aspect of your website – every “nook and cranny” – to lead your visitors to the ultimate end, a sale. Whether you plan to build a service-oriented website or offer many products, your site’s design must have all the ingredients for success from the very start. Be sure the web designer you choose has an understanding of promotion as well as custom web design. Here are some features your site must have to survive among the Internet masses.
An Easily Recognized USP (Unique Selling Proposition)
When a visitor arrives at any of your web pages (not only the homepage), he/she should understand what your site is all about immediately. You only have a split second to grab their attention. Make sure each web page has a powerful keyword-rich headline that will keep the visitor reading.
Graphics that Complement without Dominating the Web Pages
Every website needs a few graphics here and there to make the web design pleasing to the eye, but be sure your graphic design and logo design do not dominate your pages. You want visitors to read your page, not look at your graphics. So, keep graphics to a minimum, and use them only when they help to create an even reading flow on the page. Many sites use a pleasant “newsletter” style when there is much to read on a page, sprinkling graphics or photos throughout the text in a wrap-around sense. For logo design, keep it small and simple. There’s nothing more annoying than waiting on a page to load because its logo is too big!
Keyword Rich Content for SEO (Search Engine Optimization)
Be sure your designer understands about SEO and keywords. Every page of your site should be designed with search engine promotion in mind. This means gearing your meta tags, link text for pages or in menus, headlines, image “alt text” contents, etc. to attract search engine traffic for the long haul.
As a web designer, you should design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience.
It doesn’t matter if you had the greatest product in the whole world — if your website is poorly done you won’t be able to sell even one copy of it because visitors will be driven off your website by the lousy design.
When I’m talking about a “good design”, I’m not only talking about a good graphical design.
A professional web design will be able to point out that there are many components which contribute to a good website design — accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design.
Hence, I have highlighted some features of the worst web designs I’ve come across. Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it’s high time to take serious action!
1) Background music
Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site.
It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and every time a visitor browses to another page on your site, the background music starts playing again.
If I were your visitor, I’d just turn off my speakers or leave your site. Moreover, they just add to the visitors burden when viewing your site — users on dial up connections will have to wait longer just to view your site as it is meant to be viewed.
The world wide web just keeps growing. Business realize the benefits of being on the web, but don’t always know how to design a good site. If you have some creativity and know basics about web design, you might be interested in starting a web design business.
Starting a web design business is not much different from starting other businesses. Just knowing how to design a website is not enough. You need to do some research to be certain you have all the tools you need. A computer and printer are essential. You’ll need graphics software and HTML editing software. Remember that you are working for businesses, so you some knowledge of what makes a business site effective.
It helps to target a niche market. Find a field you’ve always had a passion for and develop ideas for that particular market. In this way you will stand out as one of the best in that particular field.
If you are just starting your web design business, you can learn some of the ropes by volunteering to help somebody put up a site or improve their site. Look at sites from local businesses and call them to offer your services. Often the smaller businesses have put up their own site with no professional help. They may welcome your skills, and will later serve as a valuable reference.
When starting your web design business, don’t forget that it is a business. Learn how to set your rates and keep good records for tax purposes.
As you consider starting your web design business, make sure you know what you need to know before offering your services. If you have creativity and an interest in building websites, this could be a business for you.
There is more to web design than many people take into consideration. An effective web designer wears many hats and should be responsible for various aspects of the design process. These responsibilities include graphics, interface, SEO, and standardized code and relevant content. Some designers do not feel that SEO is a justifiable part of their job description. However, horns and whistles may cause traffic to pause briefly, but it is the content that must win them over and increase rankings with search engines. There is such a thing as affordable SEOand every designer should follow certain basics that will cause their client’s website to become a beacon in the limitless dark hole known as the internet.
Targeting the niche audience – Websites are not designed to simply look pretty. The ultimate goal is to increase brand awareness. The best looking WordPress web design in the world will cease to drive traffic generation unless they can be found by the target audience. The ability to engage the potential customer and persuade them to visit the website is vital. However, it is even more important that the web design is able to translate into desired conversions. The webmaster will know the latest trends that correlate with the client’s niche. They must know from the start if the site is targeting business-to-business or being targeted towards particular consumers. The goal is to ensure that the website is properly indexed for high search engine rankings.
The basics of effective SEO web design – The website designer should focus heavily on image, video and local search engines. They must place a huge emphasis on keyword density within the content. Some of the things that should be done to make the site relevant include cross linking, Meta descriptions, and the use of relevant content. Studies have shown that small graphics are better for performance and the graphics used should correlate with the content. The general layout should be standardized and the ads should be reduced to the bare minimum. All of these issues are important to successful web design, at least from an SEO perspective. The client needs to know that affordable SEO practices exist and that they are being included on their website.
An experienced designer should be able to build impressive standard and WordPress web design projects. Through the use of analytic’s the client will be able to track results and conversion rates. These are just some of the handy web design basics that can make the difference between a successful or unsuccessful website.
Everyone would like to have a certain flexibility when it comes to their income. However, there are some things that you’ll have to be very careful about if you want to be successful and earn more money. For instance, in the online environment, everything is possible – you could become the entrepreneur of your dreams, earn a lot of money and increase your business, no matter what type of activity you do.
However, all these things come at a price – we’re talking not just about money, but we’re also talking about time spent learning and implementing the right marketing techniques that work for you and your business.
It’s known that every major business is present in the online environment, and even if all you want to do is to start your own food blog or beauty site or anything else you might think about, it’s necessary to apply some of the techniques we were referring to.
So, this being said, we’re going to talk today about the SEO – it’s meaning, it’s importance and how it can help you out.
First of all, let’s take the meaning. SEO comes from “search engine optimization” and it’s that thing that increases your ranking in the search engine results. It’s a fact that everyone who is searching for something in the online environment is actually using one or more words to do this, and the search engine gives them the results they can browse through.
With the help of SEO, your business or whatever it is that you are doing, can appear in the top results of the search engine.
How It Works
All this is actually based on words and their impact in the online environment. As many of you know, the results that are generated are selected based on the relevance of the website in question. This being said, to make sure you get to be in the top results, you need to have a website that is extremely relevant to your activity or your passion, and focus on this.
With just a few words, you could be in that top, so you need to run an analysis that gives you the most relevant words for your type of activity. For example, if you’re promoting nail designs, concentrate on having content relevant to nail designs.
People will look for “nail designs” when using a search engine, and this should be one of the key words that can describe what you have to offer.
To make sure you are relevant and visible to the search engines, your content – the articles or the blogs that you post there, should have one or two of those keywords that you have identified previously. However, don’t insert too many times the same word, or the search engine optimization will consider it as “spam” or a source that cannot be trusted. Also, make sure that it is relevant and important for your reader. People can decide in less than 15 seconds if what they are reading is worth their time or not, so make sure it’s interesting and engaging right from the start.
The best way to implement it is by using the right keywords in the content, but also by asking for help from a web designer. They are more than qualified to do this for you, but make sure you have the right content on the website.
It’s better to create your own articles and blogs for this, as you know best what you want your readers to learn or find out from you, but it’s also a good thing to ask for outside opinion. The right implementation for this technique will also use relevant links to other websites with similar content, increasing the visibility and determining the search engines to see your page as relevant and trusted.
Compared to other marketing techniques, this one is quite cheap, as it doesn’t require too much time or too many settings. However, the content and the key words are extremely important for having success with this.
If you can’t do it alone, it’s better to ask someone to help you out – a company that is specialized in these kinds of services or an independent web designer who is proficient in online marketing. On the long run, it’s a great investment for the success that you will have with it.